Johnnie Walker

#ImNOTdriving

 

 

This spot was created and directed by the award winning creative Russell Appleford http://tosc.co.uk/ for an on-going Johnnie Walker I'm Not Driving campaign. Peter was given very basic line animations to create the first offlines. This meant pacing was hard as Peter had to imagine all the detail that would be placed into each shot and make sure enough time was given to understand the image whilst also creating a sense of drama and suprise.