IAAF Get Inspired

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This piece was scripted by Tom Woods and edited by Peter Booth. It was created from a limited library of footage. It's purpose was to energise the brand and create a spot that was about action and emotion. The IAAF had never seen their footage treated in such a bold and direct manner and they where extremely happy with the end piece. This was graded in Avid by Peter and all effects and text where done in the edit.